WHY ADVERTISE WITH GOOGLE ADS – ADWORDS?

While the long term goal of your Internet marketing campaign should be to earn high organic (free) page one listings for your important keyword phrases, “buying your way to the top” of the Google rankings is an important tool to reach your clients immediately until your organic rankings earn the 1st results page. Here’s a good example of our Manassas ad compared the organic listing:

With a Google pay per click (PPC) service, you have the opportunity to dictate the exact message that you want your prospective client to know about your organization.

The organic search rankings, on the other hand, only display a “snippet” from the ranking page, and that language is almost never what an organization would most like the visitor to read.

WHY NOT DO IT YOURSELF?

While Google Ads – Adwords (along with Bing/Yahoo PPC) make it easy to create a basic pay per click advertising campaign, creating and managing a PPC campaign that maintains top Google ad position for the lowest possible cost with high conversions (visitors to customers) is very complex. To list just a few of the PPC optimization techniques that need to be fully understood and incorporated into a campaign if it is to be competitive:

• • identify keyword phrases that have substantial traffic in your target market
  • select the appropriate keyword phrase match type
  • install/configure conversion tracking
  • create optimized landing pages
  • achieve high quality score for all keyword phrase.

There is no more competitive marketing arena today than Google pay per click advertising.  You want a a Google Ads – Adwords advertising company with a long history of developing and managing Google pay per click campaigns that generate lots of conversions and sales.

WHY DMS?

• • Unlike most pay per click advertising companies, we don’t require long term contracts because we don’t want clients staying with us unless they feel that monies spent with DMS represent an investment.
  • We don’t markup the Google PPC/pay per click costs. We set up Google Ads – Adwords accounts for our clients and enable our clients to pay these costs directly (without markup).
  • We are a Google certified partner who gets measurable results fast. We deliver monthly reports that are both comprehensive and easy to understand.
  • We are a local PPC company, based in McLean, and have been helping Northern Virgnia, DC, and Maryland businesses grow their businesses since 2001.

WHAT’S NEXT?

Give us a call or submit a “Complimentary SEO Audit” form to see how your website currently ranks with Google.  We’ll run a free Google SEO audit so that you can see where you rank now with Google for the keyword phrases that are important to you. This report will serve as a valuable baseline for understanding how your competition is ranking, what keywords they feel are important, and what would be involved in overtaking them in pay per click and organic search rankings.

BOTTOM LINE?

We are a local Northern Virginia PPC advertising company that gets results, and we get them quickly. Our Internet marketing PPC services represent an investment, not an expenditure. We appreciate your website visit, and look forward to learning about your Internet marketing goals, and discussing how we can help you achieve them quickly and cost effectively.

Call us now 703.365.7878 for a quick chat!

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