Google estimates that fewer than 5% of Internet marketing companies have demonstrated the in-depth expertise to become Google Certified Partners. DMS is a certified Google Partner for search advertising, display advertising, and mobile website development. Bottom line? We’ll help make sure that your Internet marketing dollars are an investment — not an expenditure.
Here are some examples of what we’ve accomplished for our clients recently:
DMS has recently taken over the Internet marketing (SEO and pay per click advertising) for five uBreakIfix franchise locations in the Washington DC area. When we took over Internet marketing of the Cleveland Park store, it had 1359 pageviews from 788 sessions. Last month, we had improved those numbers to 3220 pageviews from 1002 sessions with user averages of 2:38 session duration and 8.4 pages/session. The high quality site visitors we’re helping attract are translating into increased conversions/leads and positively impacting their ROI (return on investment).
DMS completely redesigned and rebuilt the todaysmanufacturedhome.com website, including a custom programmed radius search feature enabling visitors to find a retailer near them. DMS has developed and published a Google Ads campaign, optimized several content pages for strategic keyword phrases, and is in the process of building domain authority for Northwest Pride of Washington. The SEM/SEO campaign will continue to help todaysmanufacturedhome.com dominate the search market for their important keyword phrase categories. Over 60% of the traffic to their site is from Bing and Yahoo so we published a Microsoft Ads (previously known as BingAds) campaign that has earned a click through rate of 6.8%, average ad positioning of 1.9, and the average cost per click is $0.94. These initial results are strong and we’ll continue to re-work the ads to further raise the ad position.
DMS handles both the organic and paid search campaigns for Majestic Limo Service of Northern Virginia. Majestic has been one of the premier limo services in the DC area for over 20 years. We created a new website, began a Microsoft Ads campaign, and completely retooled their advertising campaign on Google to where it has an average click through rate of 4.13. In the first three weeks of the SEO campaign, we earned 23 page one rankings! DMS will be pursuing more backlinks for them in order to further increase their domain authority. Additionally, we’ve run seasonal campaigns for them to make sure we’re driving traffic to their site during special opportunities of interest like prom season. Being in tune with our clients’ current needs and their customers’ interests is a key to the success we’ve helped them achieve.
DMS has taken over the Internet marketing (SEO and pay per click advertising) for Door Doctor. Door Doctor provides garage door installation, repair, and garage door opener services throughout Northern Virginia, Maryland, and DC. They want to increase their search rankings results for local search engine results, as well as optimize their GoogleAds/PPC campaign. In the first month of the SEO campaign, we have all 24 keyword phrases ranking page one on Google – 23 are page one/top five! Those are extreme results accomplished very quickly. We’ve also designed and published a new GoogleAds/PPC campaign for their important keyword phrases, which already has an average GoogleAds click-through-rate of 3.07 and 34 conversions a month. Their recent site averages show that we are successfully attracting more serious visitors to their site: 3.0 pages/visit at a 1:56 average visit duration.
DMS manages the Internet marketing services (SEO and pay per click advertising) for Broadband Technology Corporation. We have improved their PPC campaign to earn an average ad position of 1.6 (top of page) with a 3.06 click through rate. Between their 27 organic page one rankings and top GoogleAds rankings, we have them dominating their keyword phrases on Google, Yahoo, and Bing. Our continued backlinking efforts helped them to maintain these high rankings and top SEO results.
DMS has taken over the Internet marketing (SEO and pay per click advertising) for PSC Pools. “Spreading the word” and thereby improving the site “authority” will be the primary focus of the campaign, getting PSC registered on numerous shopping, review, directory, and other quality websites. And as a GoogleAds Certified Partner, we are in the process of working with our senior GoogleAds representative to team together to publish a high performing campaign for the client.
In 2018, DMS took over the search engine optimization responsibilities for UnTattooU Laser Tattoo Removal. They wanted to increase their search rankings results for local search engine results — in the competitive DC/Metro area — as well as optimize their GoogleAds/PPC campaign. They were structured to grow fast and were looking for an Internet marketing company that could take them to the top of the search rankings quickly. We made numerous changes to their previous advertising campaign on Google to where it now has a click through rate of 7.03 with an average ad position of 1.2. In the first two months of the SEO campaign, we earned 28 page one rankings – 24 are top five and 13 are #1! Those are extreme results accomplished very quickly.
DMS is consulting for both the organic and paid search campaigns for Proactive Wellness Centers. PWC wants to increase their search rankings for local search engine results, as well as optimize their GoogleAds/PPC campaign. They were looking for an Internet marketing company that could take them to the top of the search rankings quickly and we are glad to have helped them achieve those results. So, we formulated SEO strategies and launched an SEO campaign that is helping them dominate their important keyword phrase categories. In line with the services most important to them, we have customized a contract specific to their advertising goals.
Urban Halo Salon offers their clients an extremely high-end hair styling experience. Their advanced elite personalized training and educational seminars, offered by world renowned educators, provide their clients an unparalleled high-end experience. Urban Halo had an excellent reputation and had earned very high ratings on review sites, but their search engine visibility was low. After DMS’ publication of nine new optimized landing pages, we earned 71 page one organic rankings. 54 of these page one rankings are top five (with Google, Yahoo, and Bing), which is triple what they had before our SEO services. We’ve also designed and published a new GoogleAds/PPC campaign for their important keyword phrases, which already has an average GoogleAds position of 1.2 (top of page).
DMS managed Vertex Roofing Contractors’ SEO campaign for five years, and they were so pleased with the initial results that they contracted with us to formulate and manage their pay per click campaigns for multiple services. We improved their website, optimized it for mobile devices, and produced a new logo.
Absolutely Amish Structures is a family owned and operated business that provides high quality, custom made structures. They are located in Fredericksburg, but wanted to stretch their online presence throughout Northern Virginia. DMS converted their existing Wix site to a WordPress site. The new website includes eCommerce features, which is essential to the online sales portion of their business. DMS formulated SEO strategies and launched an SEO campaign that is helping them dominate their important keyword phrase categories. One month after publication of the WordPress site, we have earned 46 page one organic rankings. 30 of these page one rankings are top five (with Google, Yahoo, and Bing). Additionally, we made numerous changes to their previous advertising campaign on Google to where it now has a low cost per click ($2.98) with an average ad position of 1.4. They were looking for an Internet marketing company that could take them to the top of the search rankings quickly and we are glad to have helped them achieve those results.
ISRI (The Institute of Scrap Recycling Industries) was having ongoing instability issues with their website. DMS was selected to redesign the site, with the goal of making it more stable, with a more attractive interface, and easier to navigate than the previous site. The website redesign/overhaul was extremely well received by staff, members, and visitors. The first 60 days of the search engine optimization campaign resulted in an astonishing 26 keyword phrases with top three 1st page organic rankings on the major search engines (Google, Yahoo, and Bing). Consequently, ISRI was able to stop advertising in all those categories reducing the monthly advertising costs by 75% while dominating their keyword categories.
DMS helped Rose Wellness Clinic increase their page one search rankings for their preferred patient services in Northern Virginia, and optimized their Google Ads pay per click advertising campaign. In its first month of the SEO campaign, we earned 48 page one rankings. This is a classic example of how we are often able to achieve 1st page ranking results for our clients in weeks, not months. We also improved their Google Ads pay per click campaign to earn a 9% conversion ratio (visitors who contacted the clinic).
DMS optimized Jaipur Royal Indian Cuisine — an Indian restaurant in Fairfax — for SEO. This project included a mobile version of the website. We analyzed their competition, formulated SEO strategies, and launched an SEO campaign to help Jaipur dominate their important keyword phrase categories. In the first 90 days of the campaign, we achieved 15 1st page rankings — 11 #1 position page one rankings on Google. Additionally, we boosted the traffic to the site by 600% in 90 days!
Washington Commercial Lending & Development DMS has completed website design and development for Washington Commercial Lending & Development on a leading edge website with responsive mobile technology. DMS achieved nine 1st page organic rankings on Google, Yahoo, and Bing in the first week following Internet publication! With proprietary ongoing SEO techniques over three months, DMS helped WCLD dominate the rankings for hard money lending in the Washington D.C. area. WCLD has suspended all advertising and SEO activities due to high volume of sales/loan activity that needs to be serviced before additional loans can be made. In effect, they are overwhelmed with new business opportunities — that’s a nice problem to have!!!
DMS mini-documentary produced for NAHU on Nationalized Health Care: Truth or Consequences is now available for viewing on YouTube.
Many creative organizations lose money and clients because they don’t understand how to manage the foundation of the production process. DMS founder, Kelley Lott, has written an article on MANAGING MEDIA PRODUCTION: It’s What’s Up Front That Counts to help clients and production companies avoid the pitfalls that lead to those contentious cost overruns. Read it here: MANAGING MEDIA PRODUCTION.
Kelley Lott has also developed a 90 minute seminar on How to Increase Traffic to Your Website and Convert Visitors to Customers For a written extract of Kelley’s seminar, click here: How to Increase Website Traffic and Convert Visitors to Customers
