Increasing search engine ranking through search engine optimization on Google, Yahoo, and Bing is essential if an
organization is to maximize its Internet ROI. At Dynamic Media Solutions, we will ensure that
your site has the necessary content to attract your potential clients, and the increased
search engine visibility to increase your website traffic. And, we will help you convert
website visitors to customers.
It's estimated that less than 5% of Internet marketing companies have demonstrated the in-depth expertise to become Google Certified Partners. Kelley Lott, DMS senior SEO strategist, is a Google AdWords Certified Partner. Additionally, we are a certified Google Partner for mobile website development. Bottom line? We'll help make sure that your Internet marketing dollars are an investment -- not an expenditure.
Our newest Internet marketing and SEO client is New 5 Star Concrete. N5SC handles Northern Virginia's concrete needs -- ranging from residential driveways to airport runways. They want to dominate the search rankings for concrete-related keywords, and increase their pay per click advertising effectiveness while reducing pay per click costs. We published a new website for them as well as an AdWords campaign. We also created a new logo for them to compliment their modern website. Their AdWords campaign is off to a great start with a $2.66 cost per click. That is an excellent rate for the construction industry. Next, we'll be creating some additional optimized pages to drive additional organic (non-paid) high quality visitors to their new site.
DMS rebuilt the website and launched an SEO campaign for Reliably Accurate Heating & Air Conditioning in Cambridge, MD. Prior to the SEO work, their site only had 5 page one rankings (out of 54 keyword phrases). DMS designed and developed a new Wordpress website - two weeks after publication, the new site had already earned 18 additional page one rankings. Today, they have 41 page one rankings - 24 of these new rankings are page one/top five. Additionally, we have them ranking on the top of Google's local map results, Google's business listings, and Bing's Local carousel for five of their industry's top keyword phrases. These are some of the most prized accomplishments in organic search. "Spreading the word" and thereby increasing the site "authority" will now be the primary focus of the campaign, getting ReliablyAccurate registered on numerous shopping, review, directory, and other quality websites.
Senior Lifestyle Mortgage assists senior homeowners in understanding the three primary options of the Home Equity Conversion Mortgage (otherwise known as the Reverse Mortgage). One month after publication of two new optimized landing pages, we have earned 51 new page one organic rankings. 47 of these page one rankings are top five (with Google, Yahoo, and Bing).
DMS is now managing both the organic and paid search campaigns for Unique Floor Design Center. We have improved their PPC campaign to earn an average ad position of 1.6 (top of page) with a 2.83 click through rate and 3.72 conversion rate. We have recently redesigned their website and published quality optimized pages -- specific to the keyword phrases important to them and to the targeted geographic areas of their potential customers. DMS is already attracting more serious visitors to their site: 1:53 average visit duration at a low bounce rate. We are working on additional content pages, which will continue to drive high-quality traffic to their site.
Over the past ten years, Stokes Tree Solutions has earned the reputation of being Northern Virginia residents' ultimate one-stop solution for any tree and landscaping needs. The next step for their business growth was to gain a greater internet presence. In 2015, we designed and published a new website with numerous pages optimized for their important keyword phrases. One month later, the new website earned 56 page one organic rankings - 47 of these are page one/top five and 29 are #1! They were so pleased with our initial work that they returned in 2017. Now, we'll be handling an ongoing SEO campaign for them, which will maintain their top rankings as well as draw more serious visitors.
DMS has recently taken over the Internet marketing (SEO and pay per click advertising) for Door Doctor. Door Doctor provides garage door installation, repair, and garage door opener services throughout Northern Virginia, Maryland, and DC. They want to increase their search rankings results for local search engine results, as well as optimize their AdWords/PPC campaign. In the first month of the SEO campaign, we have all 24 keyword phrases ranking page one on Google - 23 are page one/top five! Those are extreme results accomplished very quickly. We've also designed and published a new AdWords/PPC campaign for their important keyword phrases, which already has an average AdWords click-through-rate of 2.68 and ad positions averaging in the top three of their results page.
Urban Halo Salon offers their clients an extremely high-end hair styling experience. Their advanced elite personalized training and educational seminars, offered by world renowned educators, provide their clients an unparalleled high-end experience. Urban Halo had an excellent reputation and had earned very high ratings on review sites, but their search engine visibility was low. One month after DMS' publication of nine new optimized landing pages, we earned 25 page one organic rankings. 17 of these page one rankings are top five (with Google, Yahoo, and Bing), which is triple what they had before our SEO services. We've also designed and published a new AdWords/PPC campaign for their important keyword phrases, which already has an average AdWords position of 1.1 (top of page).
DMS has taken over the search engine optimization responsibilities for Majestic Limo Service of Northern Virginia. Majestic has been one of the premier limo services in the DC area for over 20 years. We have made numerous changes to their website, and completely retooled their advertising campaign on Google to where it now has a click through rate of 1.7 with an average ad position of 1.8. In the first three weeks of the SEO campaign, we earned 23 page one rankings! Additionally, we've run seasonal campaigns for them to make sure we're driving traffic to their site during special opportunities of interest like prom season. Being in tune with our clients' current needs and their customers' interests is a key to the success we've helped them achieve.
DMS handled both the organic and paid search campaigns for Broadband Technology Corporation. We have improved their PPC campaign to earn an average ad position of 1.6 (top of page)with a 3.06 click through rate. Between their 27 organic page one rankings and top AdWords rankings, we have them dominating their keyword phrases on Google, Yahoo, and Bing. Our continued backlinking efforts have helped them to maintain these high rankings and top SEO results.
In just 60 days after Internet publication, the DMS designed Tucker Insurance Service website earned 1st page Google search results for all six keyword phrases in the campaign, essentially dominating all keyword categories in the most competitive of all search categories: insurance. Prior to publishing of the redesigned and optimized new website, their site was virtually invisible to the major search engines. The initial campaign was so successful, the owner recently expanded the SEO campaign to three additional jurisdictions. After only three weeks into the new campaign, his office manager came in to his office and asked, "Where are all these people coming from?!"
DMS has managed Vertex Roofing Contractors' SEO campaign for over a year, and they were so pleased with the results that they have contracted with us to formulate and manage their pay per click campaigns for both their Northern Virginia and Richmond locations. We have improved their website, optimized it for mobile devices, and produced a new logo. We have analyzed their competition, published new content, and are in the process of increasing their search engine visibility for the keyword phrases that are important to them. We achieved seven page one ranking in the first two weeks of the SEO campaign.
DMS completely redesigned and rebuilt the todaysmanufacturedhome.com website, including a custom programmed radius search feature. and a responsive mobile version. DMS has developed and published a Google AdWords campaign, optimized several content pages for strategic keyword phrases, and is in the process of building domain authority for Northwest Pride of Olympia, Washington. The SEM/SEO campaign will continue to help todaysmanufacturedhome.com dominate the search market for their important keyword phrase categories. Over 60% of the traffic to their site is from Bing and Yahoo so we published a BingAds for them in 2016. In its first month, the click through rate is 5.7%, the average ad positioning is 2.2, and the average cost per click is $0.94. These initial results are excellent and we'll continue to re-work the ads to further raise the ad position.
DMS managed the Internet marketing services (SEO and pay per click advertising) for UnTattooU Laser Tattoo Removal in 2015-2017. They wanted to increase their search rankings results for local search engine results -- in the competitive DC/Metro area -- as well as optimize their AdWords/PPC campaign. They were structured to grow fast and were looking for an Internet marketing company that could take them to the top of the search rankings quickly. We made numerous changes to their previous advertising campaign on Google to where it now has a click through rate of 7.03 with an average ad position of 1.2. In the first two months of the SEO campaign, we earned 54 page one rankings - 41 are top five and 19 are #1! Those are extreme results accomplished very quickly.
ISRI (The Institute of Scrap Recycling Industries) was having ongoing instability issues with their website. DMS was selected to redesign the site, with the goal of making it more stable, with a more attractive interface, and easier to navigate than the previous site. The website redesign/overhaul was extremely well received by staff, members, and visitors. The first 60 days of the search engine optimization campaign resulted in an astonishing 26 keyword phrases with top three 1st page organic rankings on the major search engines (Google, Yahoo, and Bing). Consequently, ISRI was able to stop advertising in all those categories reducing the monthly advertising costs by 75% while dominating their keyword categories.
DMS helped Rose Wellness Clinic increase their page one search rankings for their preferred patient services in Northern Virginia, and optimized their Google AdWords pay per click advertising campaign. In its first month of the SEO campaign, we earned 48 page one rankings. This is a classic example of how we are often able to achieve 1st page ranking results for our clients in weeks, not months. We also improved their Google AdWords pay per click campaign to earn a 9% conversion ratio (visitors who contacted the clinic).
DMS launched an SEO campaign for Kitchen & Bath Factory. We produced a mobile version of their site, analyzed their competition, formulated SEO strategies, and launched an SEO campaign to help Kitchen & Bath Factory dominate its important keyword phrase categories. Following the success of the initial three month campaign, KBF expanded campaign to include additional keyword phrases and jurisdictions, and hired DMS to launch a Google AdWords campaign. The SEO campaign earned 28 page one (Google, Yahoo, and Bing) including 12 page one/top 5 rankings.
DMS has taken over the search engine optimization responsibilities for Colington Security Consulting of Burke, VA to help the company dominate for keyword phrases related to HIPAA consulting and training on a national scale. Within two weeks, we had achieved page one ranking position one on Google, Yahoo, and Bing for the company's most important keyword phrase which motivated the client to send us an email with the subject header: "Working Your Magic!"
DMS optimized Jaipur Royal Indian Cuisine -- an Indian restaurant in Fairfax -- for SEO. This project included a mobile version of the website. We analyzed their competition, formulated SEO strategies, and launched an SEO campaign to help Jaipur dominate their important keyword phrase categories. In the first 90 days of the campaign, we achieved 15 1st page rankings -- 11 #1 position page one rankings on Google. Additionally, we boosted the traffic to the site by 600% in 90 days!
Unicorn Fibre This national SEO campaign was created to increase website activity and the sale of wool cleaning products by a very small company competing against large corporations. The initial three month campaign resulted in a 138% increase in visitor activity, and a 218% increase in sales! The website earned 1st page top five Google search results for all three keyword phrases in the campaign. Prior to publishing of the redesigned and optimized new website, www.unicornfibre.com was virtually invisible to the major search engines for these keyword phrases.
Washington Commercial Lending & Development DMS has completed website design and development for Washington Commercial Lending & Development on a leading edge website with responsive mobile technology. DMS achieved nine 1st page organic rankings on Google, Yahoo, and Bing in the first week following Internet publication! With proprietary ongoing SEO techniques over three months, DMS helped WCLD dominate the rankings for hard money lending in the Washington D.C. area. WCLD has suspended all advertising and SEO activities due to high volume of sales/loan activity that needs to be serviced before additional loans can be made. In effect, they are overwhelmed with new business opportunities -- that's a nice problem to have!!!
DMS mini-documentary produced for NAHU on Nationalized Health Care: Truth or Consequences is now available for viewing on YouTube.
Many creative organizations lose money and clients because they don't understand how to manage the foundation of the production process. DMS founder, Kelley Lott, has written an article on MANAGING MEDIA PRODUCTION: It's What's Up Front That Counts to help clients and production companies avoid the pitfalls that lead to those contentious cost overruns. Read it here: MANAGING MEDIA PRODUCTION.
Kelley Lott has also developed a 90 minute seminar on How to Increase Traffic to Your Website and Convert Visitors to Customers For a written extract of Kelley's seminar, click here: How to Increase Website Traffic and Convert Visitors to Customers
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